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Wanna know why we exist?

DOES THIS SOUND FAMILIAR?

You're not alone...
...and that is why we exist

"Working with Jeremy, we grew our top-line revenue by $9,000,000 in 12 months through the systems he implemented in Hubspot. Mind. Blown."

Rick S~

[Director of Business Development]

TOONS_quote
TWH - Grow Faster_sign_WEB

Remove all of the guesswork

Skip the trial-and-error and the endless idea factories that amount to no action, and more importantly, no results.

Instead let us help you take the guesswork out of growth using our proven, client-acquisition funnels and strategies.

KEEP READING DON'T CLICK HERE

WHAT WE DO

Problems We'll Help You Solve

INCONSISTENT CLIENT ACQUISITION

You're making money each month, but you make 50% more one month, and 50% less the next creating chaos for your forecasting and PNL performance.

ZERO UNDERSTANDING OF WHERE YOUR REVENUE COMES FROM

There is a HUGE difference between Lead and Revenue Analytics. Ever had someone report on conversions in your marketing funnels? It's time to level up into real KPI's.

NO STANDARD OPERATING PROCEDURES

Knowing what to do is 1/3 of the battle. Knowing how to execute in an organized and scientific way, will give you the reporting necessary to know what is, and is not, working.

YOUR OFFER ISN'T WORKING

Hear us say this loud and clear. Marketing in 2025 is a game of grabbing attention. Sure, you are finding clients, but if you want million-dollar months, you have to cut through the noise like never before.

COMPLEXITY CREEP

The longer you are in business, the more complicated your systems and decision making becomes, and bad decisions have devastating long term impact. Using the right tools and having us as a decision making sounding board will make all the difference.

EVERY IDEA IS YOUR IDEA

If your team members are not idea factories you have to carry the entirety of the weight of innovation, which might make you the bottleneck for growth. With everyone owners have to think about, are you really able to spend 96% of your week dedicated to growth?

Working with Jeremy, we grew our top-line revenue by $9,000,000 in 12 months through the systems he implemented in Hubspot. Mind. Blown."

Rick S

Director of Business Development

Jeremy came to us after 11 years of stagnant, $3 million in annual revenue, and we have grown over 50% year over year since working with him

Jacob G

Director of Sales

Grow 10x Faster, smarter, better

MARKETING FOUNDATIONS

We move your house off the sand and build the foundations of your strategy: Buyer Personas, Channel Analysis, and Lead Analytics to understand where those pesky customers are hiding.

FUNNEL OPTIMIZATION

We take the big ole marketing flashlight we built and shine it brightly on your customers to create sticky, highly converting funnels at fractions of the costs of traditional marketing.

REVENUE ANALYTICS

It's not enough to get a few clients, you need to know what your lead acquisition costs. So we build that for you too, giving you the ability to make decisions in real-time.

WE HELP FILL THE GAPS

When you grow, you hire. Instead of risking hard-earned revenue on hope and prayers that you hire right, leverage our "assembly line model" of highly trained marketers to achieve your goals.

Welcome to the circus, meet the ringleaders

The Who Behind the How

The Humans

The people you will actually talk to.

Jeremy Wayne Howell

Jeremy Wayne Howell

The Village Eejit

My Pops always said, "You can be a brain surgeon or a ditch digger, it's a people business first." That's our psychology-first approach. I cut through the gimmicks and the guesswork so businesses stop spinning their wheels and start growing with certainty.

Jeremy LaRose

Jeremy LaRose

Chief Innovation Officer

Before The Way How, I trained world-class quarter horses. Horses don't care about titles. They respond to clarity, consistency and trust. Turns out, so do businesses. Now I turn ideas into systems that perform on demand with bleeding-edge automation and AI.

Anastasija Georgiev

Anastasija Georgiev

The Cat Herder

Ana keeps the chaos contained, mostly Jeremy's. She keeps priorities clear, the team aligned, and the CEO from wandering off after shiny new ideas before the old ones are finished. The glue, the guardrails, and occasionally the babysitter.

Azra Hajdar

Azra Hajdar

Head of Client Happiness

I get the best part of the job: making clients feel amazing about working with us. My job description says "Make clients smile" about 3,000 times, so there's that. If you're smiling right now, I'm counting it. That's 3,001. ๐Ÿ’ช

Yahia Ghareeb

Yahia Ghareeb

HubSpot Tactician

Yahia turns chaotic dashboards into smooth-running HubSpot machines, with 2 HubSpot partner agencies behind him. When he's not tuning CRM flows, he's in the gym, shooting hoops, or reliving his handball glory days. Organized data, organized deadlift.

The Night Shift

The ones who never sleep, never eat, and never ask for a raise.

A cartoon robot with round glasses, holding a notepad and pen AI Agent

The Simplifier

Jeremy's Personal Agent

Talks Jeremy off the ledge about 4 times a day, usually over fonts. Has heard every "what if we just" idea ever spoken. Has never once said "calm down," which is the only reason it still has a job. Works every hour. Bills for none.

Ledges talked down today: still counting

A cartoon robot with a pencil tucked behind its antenna AI Agent

Blueprint Betty

The Design Agent

Has never once said "make the logo bigger" and never will. Builds 40 layouts before your coffee cools, then deletes 39 out of spite. Considers Comic Sans a personal attack. Hobbies include kerning, judging your fonts, and kerning again.

Days off requested: 0

A cartoon robot with a monocle and a magnifying glass AI Agent

Ranksley

The SEO Agent

Reads Google's algorithm updates the way your aunt reads horoscopes. Has opinions about meta descriptions that would end friendships. Knows where you rank before you finish asking. Last vacation: never. Last complaint: also never.

Coffee consumed: 0

A cartoon robot with hawk-like brows, holding a coin AI Agent

Ad-Rian

The Paid Ads Agent

Watches ad budgets like a hawk that's been burned before. Will pause your worst ad at 3 a.m. and sleep like a baby. It doesn't sleep. Refuses to explain the word "impressions" at parties, mostly because it doesn't get invited to parties.

Parties attended: 0

A cartoon robot with a TV-screen face, staring at a phone AI Agent

Doomscroll Doug

The Social Agent

Lives on social media so you don't have to. Has seen every trend, ignored most of them, and knows exactly which 3 your customers care about. Has been asked to touch grass 4,000 times. Has no hands. Screen time report: yes.

Grass touched: 0

A cartoon robot holding a calendar page AI Agent

Relentless Rhonda

The Follow-Up Agent

The only one on the team who has never forgotten a follow-up. Ever. Not once. It's honestly a little creepy. Remembers the thing you said you'd send in March. Will remind you about it kindly, then less kindly, then with a calendar invite.

Follow-ups forgotten: 0

A cartoon robot in a graduation cap beside a stack of books AI Agent

Professor Rabbit Hole

The Research Agent

Reads 400 pages so you only have to read 1. Cites its sources at dinner. Has never met a question it couldn't turn into a 12-tab spreadsheet. Was asked for a quick summary once. Delivered a quick summary. Then 3 appendices.

Tabs open: all of them

A cartoon robot in sunglasses, holding a drink with a little umbrella AI Agent

Vibes

Chief Vibes Officer

Does nothing. Literally nothing. Shows up to every standup to say "love that for us" and leaves. Productivity metrics are classified, even from Jeremy. Nobody remembers hiring it. Nobody has the heart to let it go. Vibes remain immaculate.

Tasks completed: no comment

We've Been At This For A Long Time...

But it won't take long for you to notice a change. Here's what our process looks like:

  1. WEEK 1: The Who

    • BUYER PERSONAS
      We'll teach you how to create powerful buyer personas that identify who your customers are, and where they are consuming information.

    • LEAD ANALYTICS
      We deep dive into your existing channels to understand where your leads are coming from, and what optimizations can be made.

    • REVENUE ANALYTICS
      Simply said, most businesses don't really know where their money is coming from, we're going to fix that.

  2. week 2: The Why

    • MARKET RESEARCH
      We'll hand you our market research to outline your competitors and their strategies so you know what the hell they are up to.

    • OUR PERSONAS FOR YOU
      Using our research, we'll refine your personas to optimize targeting and outline the opportunities we have.

  3. WEEK 3: The How

    • MARKETING CHANNEL PERFORMANCE
      We dive deep into the analytics of your marketing and sales performance, reviewing real data to identify opportunities we can exploit. It's not enough to understand leads, we need to know what's actually making you money.

  4. WEEK 4: Now... We Learn

    • IT'S GO TIME
      No holds barred, we're going to give you a comprehensive strategy and show you how to improve revenue performance. You may not love everything we have to say, but our job isn't to tell you, or your partners & vendors, what you want to hear.

Psst. . . want to know the secret?

If you want to grow your business, there are no hacks, tricks, or gimmicks...

...You just have to care more about your customers than anyone else

Ready to grow your company to the next level?

We've been at this for a long... long time

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You've made it to this point, all that's left to do is hit the button so we can get started. Either we are right and your growth is about to be set on fire, or we're wrong and you get a bunch of free strategy.

Make the easiest decision ever and hit the damn button.

HIT THE DAMN BUTTON
Jeremy Howell, founder of The Way How

A Little Love Letter... To You โค๏ธ

Failure Is A Choice, So Don't Choose It

If you're reading this, something might be broken within your business. My name is Jeremy Howell, and just like you, I've felt the pains and woes of entrepreneurship.

I created this business after working for, yet another, business that believed it was above best practices.

Spoiler alert, it wasn't...

I realized that my talents were constantly being bottled for the benefit of the undeserving, so just like you, I took that great leap to start my own business. In just a few months, we've grown our team to over 10 employees and our revenue beyond $1M Annually.

This isn't to boast, this is to tell you what is truly possible when you unleash our methods. I have helped grow countless organizations, and if something is truly broken with your business, I want you to know I am a listening ear, even if we don't work together.

To your continued success,

Jeremy Wayne Howell

What Else Can We Say?

It's time, you've made it this far, you might as well. We can't promise the world, but we can guarantee you will grow your business and have a hell of a good time in the process.

SERIOUSLY? HIT THE DAMN BUTTON

Have Some Questions, Friend?