Marketing Foundations
We move your house off the sand and build the foundations of your strategy. Buyer Personas, Channel Analysis, Lead Analytics to understand where those pesky customers are hiding
Here, the Outcome is the Only Thing that Matters
Keep Reading, Don't Click HereIf you're ready to unleash your business potential, we're here for it.
You have hired agency after agency and internal team members, but the only thing that has increased is costs and frustration.
You've hired, fired and rehired for the same marketing & sales roles creating a revolving door of mediocre performance
Regardless of how many creative ideas you come up with, execution falls flat causing each ads, email, social and SEO activities to exist in a silo, not a cohesive omni-channel strategy.
The Cardinal Sin for any business is to press forward blindly. Your team talks about Impressions and gets excited while the Top-Line Revenue on your PNL is a never-changing constant
Jeremy's enthusiasm and knowledge took our stagnant and outdated sales tactics and revitalized our team's enthusiasm for the entire process. We saw immediate results and process improvements, leads generated and overall motivation to scale our business.
Working with Jeremy, we grew our top-line revenue by $9,000,000 in 12 months through the systems he implemented in Hubspot. Mind. Blown.”
Jeremy came to us after 11 years of stagnant, $3 million in annual revenue, and we have grown over 50% year over year since working with him
Skip the Trial-and-error and the endless idea factories that amount to no action, and more importantly, no results. We help you take the guesswork out of growth using our proven client-acquisition funnels and strategies
We move your house off the sand and build the foundations of your strategy. Buyer Personas, Channel Analysis, Lead Analytics to understand where those pesky customers are hiding
We take the big ole marketing flashlight we built and shine it brightly on your customers to create sticky, highly converting funnels at fractions of the costs of traditional marketing
It's not enough to get a few clients, you need to know what your lead acquisition costs. So we build that for you too, giving you the ability to make decisions in real-time
When you grow, you hire. Instead of risking hard-earned revenue on hope a prayers that you hire right, leverage our "assembly line model" of highly trained marketers to achieve your goals.
'Jeremy's enthusiasm and knowledge took our stagnant and outdated sales tactics and revitalized our team's enthusiasm for the entire process. We saw immediate results and process improvements, leads generated and overall motivation to scale our business.'
Cayah Haney
livingproofcreative.com
Week 1
Buyer Personas - We'll teach you how to create powerful buyer personas that identify who your customers are, and where they are consuming information. Knowing who we are marketing to is the first step in building your foundations.
Lead Analytics - We deep dive into your existing channels to understand where your leads are coming from, and what optimizations can be made.
Revenue Analytics - Simply said, most businesses don't really know where their money is coming from, we're going to fix that.
Week 2
Market Research - We'll hand you our market research to outline your competitors and their strategies so you know what the hell they are up to
Our Personas for You - Using our research, we'll refine your personas to optimize targeting and outline the opportunities we have.
Week 2
Week 3
Marketing Channel Performance - We dive deep into the analytics of your marketing and sales performance, reviewing real data to identify opportunities we can exploit. It's not enough to understand leads, we need to know what's actually making you money.
Week 4
Go Time - No holds barred, we're going to give you a comprehensive strategy and show you how to improve revenue performance. You may not love everything we have to say, but our job isn't to tell you, or your partners & vendors, what you want to hear.
We're here to tell you the truth.
Week 4
Either way, we guarantee that you will walk away from our time together with a superior understanding of who your customers are, and where to find them.
What We Do
You're making money each month, but you make 50% more one month, and 50% less the next creating chaos for your forecasting and PNL performance.
There is a HUGE difference between Lead and Revenue Analytics. Ever had someone report on conversions in your marketing funnels? It's time to level up into real KPI's
Knowing what to do is 1/3 of the battle. Knowing how to execute in an organized and scientific way, will give you the reporting necessary to know what is, and is not, working
Hear us say this loud and clear. Marketing in 2023 is a game of grabbing attention. Sure, you are finding clients, but if you want Million Dollar months, you have to cut through the noise like never before.
The longer you are in business, the more complicated your systems and decision making becomes, and bad decisions have devastating long term impact. Using the right tools and having us as a decision making sounding board will make all the difference.
If your team members are not idea factories you have to carry the entirety of the weight of innovation, which might make you the bottleneck for growth. With everyone owners have to think about, are you really able to spend 96% of your week dedicated to growth?
days
hours
minutes
seconds
You've made it to this point, all that's left to do is hit the button so we can get started.
Either we are right and you're growth is about to be set on fire, or we're wrong and you get a bunch of free strategy.
Make the Easiest Decision Ever - Hit the Button
Real glad you asked.
A Fractional CMO, or Fractional Chief Marketing Officer, is a person who works fractionally, or part time within your business. The benefit is that you get higher level strategic thinking at a lower cost, and since our strategies are field tested and proven, you get results faster.
Ultimately, this allows you and your team to stay involved in the strategy and execution without the headaches of experimentation that increases time, cost and doesn't bring results.
If you are lacking the optimal management structure, we can step in until you are ready to take back over, which is ideal for clients looking to learn how to manage these types of creative teams.
We believe every business should have every chance to succeed, but the bottom line is not every business is ready for critical feedback, or growth. We can tell you exactly what you need to do to grow, that doesn't mean you are going to be willing to take action.
We also do not make decisions without data to support them, so we need time to unpack what you are doing that is working, not working or simply not being done at all.
Damn straight, and we're proud of that.
Typical agencies use a "do it for you" model of predetermined activities that "should help you grow"
The Way How is a team of Disruption Marketers that specialize in creating unique and unexpected experiences for your customers.
We aren't here to help you check the marketing and sales boxes. We're going to dig in to understand your customers almost as well as they understand themselves to create long-lasting results that empower your business to scale.
In many cases, we step in to Fractionally Manage Sales and Marketing teams to implement better processes, activities and focus areas to ensure your objectives are met.
Regardless of what happens, you're going to know more about who your customers are, and where to find them.
We get asked "whats the catch?" all time time, so let's address that elephant.
There is no catch. We are so confident in our ability to help optimize and find new ways of generating more revenue that we are willing to give you a free month.
Here's what we typically see:
Businesses that are ready and willing to put the time in to grow. Period.
Common problems we solve are
You may be none of these, but you are just pissed off that you aren't growing faster. Settle down now, we've got you covered.
Low - Commission Based
Mid - 799 per month
High - $4,500 per month
There is no way to tell you exactly what it's going to cost for your specific business until we unpack what needs to be done.
Our pricing is a calculation derived from market opportunity, resources needed, overall strategy and the hours necessary to help you effectively grow.
Roughly 50% of our clients are finding cash as the central roadblock to growth, and for these clients, we may work of a pure commission based model where we are only paid for your wins.
Hit the Damn Button Below 👇
Our Founder
If you're reading this, something might be broken within your business. My name is Jeremy Howell, and just like you, I've felt the pains and woes of entrepreneurship.
I created this business after working for, yet another, business that believed it was above best practices.
Spoiler alert, it wasn't...
I realized that my talents were constantly being bottled for the benefit of the undeserving, so just like you, I took that great leap to start my own business. In just a few months, we've grown our team to over 10 employees and our revenue beyond $1M Annually.
This isn't to boast, this is to tell you what is truly possible when you unleash our methods. I have helped grow countless organizations, and if something is truly broken with your business, I want you to know I am a listening ear, even if we don't work together.
To your continued success,
Jeremy Wayne Howell
It's time, you've made it this far, you might as well.
We can't promise the world, but we can guarantee you will grow your business and have a hell of a good time in the process.
Hit The Damn Button
Jul 26, 2023 by Jeremy Howell